Privacy Policy
This Privacy Policy describes BEERMKR’s practices regarding the online collection and use of your personal information, and sets forth your general privacy rights. By visiting our website, www.beermkr.com or the website of any affiliated company, you agree to be bound by the terms of this Privacy.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
BEERMKR uses the services of Google Analytics, and may use other similar services, to collect and analyze statistical data about visitors to our website. We also use Facebook advertising services, including a remarketing function, and may use other similar services, to arrange for you to see BEERMKR advertisements when you visit certain third party websites. These analytic and advertising services do not collect personally identifiable information.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
Personal Information. BEERMKR collects your personal information when you voluntarily provide it to us in connection with your subscription, including your name, address, email address and billing information. We also collect information (a username and password) that allows you to create an account to manage your subscription. Note that all credit card payments are processed by a third-party vendor via a secure link and, as a result, BEERMKR does not collect or store any credit or debit card information.
Non-Personal Information. BEERMKR’s website uses “cookies” and similar technologies to collect information about how our site is used. Cookies help website operators determine if a particular user had visited the site previously and thus save and remember any preferences that may have been set. We may use cookies to keep track of information about your current web browsing session which will be discarded as soon as you log out or close your web browser. This information also allows us to statistically monitor how many people are using our site and for what purpose. We may also make use of “persistent or memory based” cookies, which remain on your computer’s hard drive until you delete them. Examples include our use of these cookies to pre-populate forms you complete on our website based on information you have previously provided to us, enable interest-based advertising and collect information about your web browsing history.
When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Personal Information. BEERMKR collects your personal information when you voluntarily provide it to us in connection with your subscription, including your name, address, email address and billing information. We also collect information (a username and password) that allows you to create an account to manage your subscription. Note that all credit card payments are processed by a third-party vendor via a secure link and, as a result, BEERMKR does not collect or store any credit or debit card information.
Internal Uses. BEERMKR may use your personal information to (1) provide you with the services and products you request, (2) assist its third-party vendor in processing payments for those services or products; (3) contact you about products or services that we offer; (4) send you our weekly newsletter; (5) conduct customer surveys; and/or (6) conduct internal cohort analyses to better refine the services and our marketing efforts. On occasion, we may also contact you to inform you of offers from third parties which may be of interest.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Non-Personal Information. BEERMKR’s website uses “cookies” and similar technologies to collect information about how our site is used. Cookies help website operators determine if a particular user had visited the site previously and thus save and remember any preferences that may have been set. We may use cookies to keep track of information about your current web browsing session which will be discarded as soon as you log out or close your web browser. This information also allows us to statistically monitor how many people are using our site and for what purpose. We may also make use of “persistent or memory based” cookies, which remain on your computer’s hard drive until you delete them. Examples include our use of these cookies to pre-populate forms you complete on our website based on information you have previously provided to us, enable interest-based advertising and collect information about your web browsing history.
BEERMKR uses the services of Google Analytics, and may use other similar services, to collect and analyze statistical data about visitors to our website. We also use Facebook advertising services, including a remarketing function, and may use other similar services, to arrange for you to see BEERMKR advertisements when you visit certain third party websites. These analytic and advertising services do not collect personally identifiable information.
SHARING YOUR PERSONAL INFORMATION
Disclosure of Information to Third Parties. We will not disclose any personal information to any third party (excluding our contractors to whom we may provide such information for the limited purpose of providing services to us and who are obligated to keep the information confidential), unless (1) you have authorized us to do so; (2) we are legally required to do so, for example, in response to a subpoena, court order or other legal process; (3) it is necessary to protect our property rights related to this website; and/or (4) to enforce our Terms and Conditions. We also may share aggregate, non-personal information about website usage with unaffiliated third parties. This aggregate information does not contain any personal information about our users.
In the event BEERMKR is acquired by or merged with another company, it reserves the right to transfer or assign the personal information it has collected from you as part of such merger, acquisition, sale, or other change of control.
BEERMKR does not knowingly collect personal information from children under the age of 13 without verifiable parental consent. If it is determined that such information has been inadvertently collected from anyone under the age of 13, we shall immediately take steps to ensure that such information is deleted from our database and servers. Anyone under the age of 13 must obtain parent or guardian permission to use our website.
We do share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
UPDATES TO THIS POLICY
We reserve the right to amend or update our Privacy Policy. We will provide you notice of amendments to this Privacy Policy, as appropriate, and update the “Last Modified” date at the top of this Privacy Policy. Your continued use of our Services confirms your acceptance of our Privacy Policy, as amended. If you do not agree to our Privacy Policy, as amended, you must stop using our Services. Please review our Privacy Policy from time to time.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@beermkr.com or by mail using the details provided below:
4949 Broadway #110, Boulder, CO, 80304, United States